Vol.6, No. 10, March 1-15, 2011, New Delhi

Celfrost launches the RATIONAL SelfCooking Center® at Aahar 2011

RATIONAL, with 54% market share, is the world market and technology leader in the field of heat-based food preparation for professional kitchens. The company was established in 1973, and now employs more than 1,000 people around the world. RATIONAL has sold over 450,000 units worldwide, and these are used to prepare more than 110 million dishes every day.

Worldwide success of the SelfCooking Center®
Over the last years the SelfCooking Center® has revolutionised many thousands of professional kitchens throughout the world. Customers worldwide use the RATIONAL SelfCooking Center® successfully. Among them world leading hotels, restaurants and caterers benefit from the easy and convenient use of the SelfCooking Center®. RATIONAL is really child’s play. The food is always cooked to the point of perfection and to the highest quality thanks to intelligent cooking processes. There is no need for conventional inputs such as temperature, time and humidity or complicated programming, constant monitoring or other routine jobs. The RATIONAL SelfCooking Center® is cooking fully automatically and the chef wins time for the essentials.

CELFROST – RATIONAL partnership
CELFROST will exhibit at the AAHAR 2011 in New Delhii, as this show is the ideal platform to bring the unique benefit message of the SelfCooking Center® to thousands of interested guests. Visitors can see live, how easy it is not only to save, but to earn thousands of Rupees per month extra in the kitchen. They can experience live, how fast and easily different kind of food – such as typical Indian and of course international food – is prepared.

Test the RATIONAL SelfCooking Center® yourself
Meet CELFROST at the AAHAR 2011 and try the RATIONAL SelfCooking Center® yourself at a “TeamCooking Live” seminar – a user-specific product presentation – together with RATIONAL chefs and other colleagues. You can register for the free seminar right away on the CELFROST booth