Vol.5, No. II, March 16-31, 2010, New Delhi

Taylor, USA ties up with Celfrost in India

International major - Taylor of USA has tied up with Celsius Refrigeration (Celfrost) for marketing & service of their products in India.

Taylor, USA is a world leader in machines used for making and dispensing frozen desserts. Their soft serve ice cream machines, ice cream & gelato batch freezers and thick shake machines are very popular worldwide and patronized by leading restaurant chains like McDonald's and KFC. Taylor wishes to tap the nationwide sales and service infrastructure of Celfrost to expand its presence in the fast growing Indian market. Their products would be showcased at Aahar '2010 .

Mr. Giovanni Giammetta, Director of Taylor said that their products, despite being very reliable, require accomplished after-sales skills, which prompted them to tie up with Celfrost who enjoys the patronage of leading brands like ITC Welcomgroup,McDonald's, KFC, Pizza Hut, Barista, Park Plaza, Subway, Westin, Ramada, Holiday Inn, Pepsi, Spencer's, Taj Hotels and many more names in India. In addition to the Soft Serve Ice Cream Machines of Taylor which are very popular in India, what is catching the fancy of the modern quick service restaurants are products like Thick Shake Machines and Ice Cream Batch Freezers.
Headquartered in Delhi, the strength of the company lies in its nation-wide service infrastructure.